Almost all companies with an online presence have a blog. However, many business owners seem to get into this car simply because they are expected to provide it. They do it without thinking too much about the promotion, content and development of the business blog. In the best case, they assign some hapless subordinate to subsequent events at random about their company from time to time. They put enough thought into the strategy. Instead, they concentrate their efforts on other things that they believe will bring better results.
The point is that when your business blog is handled properly, it can be a powerful marketing tool in itself.
In this article, we will cover some of the basic concepts that will help you lay the foundation for future development.
1. Do keyword research
If you carefully follow the issues related to your business and your industry, it is very likely that you will use many of the keywords you should use. If you produce high quality items, you are expected to have a high rank no matter what.
However, you can significantly adjust your results by spicing up your texts with the right amount of carefully selected keywords. Fortunately, we no longer live in the times when a text should contain between 10 and 15% of keywords to impress the search engines. Your articles will not look unnatural if you add a couple of thematic keywords here and there. But you must know what words are best for your topic. Luckily for you, there are many free tools to help you.
The most important places to insert keywords are:
- The first two sentences of the publication
- The last paragraph
- Anchor texts
- Title and meta tags
However, you should keep things natural and do not fill in your texts with as many key words as possible. In today’s SEO, it really hurts your ranking. A good rule of thumb is to stick to a couple of long tail keywords (that is, 3 or more words long) depending on the ideal client’s intention to visit a link. Then optimize a complete publication for them.
2. Reference Other Blogs
One of the first things you should learn when starting a blog is that each reference to the content of another blog or other source should be accompanied by a link to that source.
First, it is simply a good way to give credit where it belongs.
Second, if the author of the other business blog likes your post, you can give him a backlink. And high quality backlinks are one of the most important contributors to increase the authority and ranking of your blog.
3. Optimize your images
Visual images influence people much more powerfully than plain text. It means that any aspiring blog should use its share of high quality, original and exciting images aimed at attracting the attention of a visitor and motivate them to stay and read the material associated with the image.
In addition, each image must be optimized to maintain a balance between its visual appeal, size and additional SEO features. The optimization of the image should follow more or less the same principles, no matter where you use them:
- Use the appropriate format (JPEG for photos, PNG for graphics, logos and screenshots, GIF for animations)
- Resize and resize to fit the dimensions of your blog
- Compress them if they are too large (this will help the loading times of the page)
- Includes keywords in file names and alt descriptions.
4. Offer visitors an easy subscription method
Ideally, after visiting your blog, a visitor will be interested enough to subscribe by email. Therefore, guiding them to join your mailing list is one of the most important tasks you should do. That’s why a subscription button should be immediately noticeable. It should also be easy to confirm the subscription. Ask the visitor for as little additional information as you can, as each additional box to fill in makes people less likely to proceed.
Also, not all people like the idea of giving their personal information and contacts to receive their newsletters. If you do not provide them another way to receive updates from you, you risk losing them altogether. To get an additional opportunity to keep them at your fingertips, place prominent RSS feed subscription buttons.
5. Use social networks to promote your business and your blog
Having several accounts in various social networks is useful because they can be used as a single network to promote content in all of them. When you have published a new publication on your blog, be sure to mention it on Facebook, Twitter and all other relevant social networks that you maintain. Keeping so many accounts can seem like a hassle, especially if you duplicate the same content in all of them. But there are many administration tools that greatly simplify this task.
6. Make your blog friendly for mobile devices
It’s been a few years since the mobile use of search engines has overtaken the desktop. Not only does it mean that when you leave your blog without optimizing for mobile devices, you leave money on the table. You should bear in mind that Google first shows optimized results for mobile devices, all other things being equal. As a result, blogs not compatible with mobile devices automatically lose against their more progressive cousins.
Nowadays, compatibility for mobile devices is mainly achieved through the use of a responsive design that automatically adapts your page to the visitor’s devices. It allows you to have a single URL instead of one for desktop computers and another for mobile devices, which facilitates SEO efforts because the data is not divided among several addresses.
These suggestions are only the tip of the iceberg. There are dozens of more advanced methods to improve the SEO of your blog to obtain maximum marketing efficiency. However, if you are a beginner, the above will be more than enough to start. Try to implement them and learn other things as you go. And in the blink of an eye, you will begin to acquire skills and techniques to further improve the performance of your blog.
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