Link building has always been necessary to create authority on your website. SEO always try to find new ways to simplify the process to make it cheaper and more effective.
The scope can sometimes seem pointless. Not to mention that it can be disheartening to see the small amount of results you receive from your hours of research and reach by email.
Unfortunately, there really is not an “easy way out” to link the construction. However, there are ways in which you can benefit the web while creating authority on your site.
One of these effective strategies is what we have come to know as “broken link building”. And although it still requires work and research, the process can be much more promising. You get benefits not only for yourself, but also for the owner of the site from which you get a link.
but how does it work? And how can you win the link in a way that does not send thousands of extension emails to the spam folder?
Today, we present a complete guide on the construction of broken links that will teach you how to get those links without problems. Ready to start?
What is the broken links building?
Broken Link Building is the process of locating a broken link within an article of a website in your niche market and filling the gap with your own content on your own website.
If the site where you want to publish your content has many visitors and the particular article that you found that contains the broken link is still active, the site owner will be more inclined to change the link.
When you have successfully executed the appropriate reach method and have won the prize, congratulations! Many times, getting broken links can be significantly more relevant than the typical guest publishing opportunities that do so much work. And this is the reason why the strategy of building broken links is so popular in recent history. Because it works!
Location of broken links
So how do you find broken link opportunities on websites that are relevant to you?
There are many programs and websites that can help you locate broken links, such as SEMrush or Moz. When you have found a link that does not work, you should find out which link was linked to. The easiest way to do this will be to use the Wayback Machine. When you have found a broken link and have gone back in time to find out what is on the page, you are ready to continue with step 2!
Investigate, write, repeat.
If you have a relevant article, your work will be a little easier and you can skip this next step.
However, if there is nothing immediately relevant on your site, the next step is to research that particular article, write your own article on the subject and post it on your site.
Your article will obviously have to be well written. It will have to be filled with the information that the site owner will search for. And be sure to include relevant links to authorized sites in your industry that make sense.
The art of broadcasting email
Sending a reach email can be complicated for many reasons.
If you work in the digital marketing industry, you are well aware of how annoying an email can be when you receive a couple of dozens per day. Not to mention the fact that many times, the owner of the inbox sends them to junk mail as quickly as they arrive in the inbox.
So, how do you go from the initial view in the inbox and create a trust relationship with the owner of the site and get broken links?
The answer is not simple either.
Often, we want the scope to be as straightforward as the answers to simple mathematics. But this is simply not the case. Instead, it’s about the way you do it:
- The quality of your mail.
- The message you are sending through the words you type on the screen.
- And perhaps the most important thing is the quality of the article with which you expect the site owner to exchange your broken link.
One of the key elements of a successful strategy would be to replace the broken link with content that is simply “OK”, with content that is excellent.
The goal is not simply to replace the content, but to make it better!
When you have posted the content on your site, it’s time to get the website owner’s attention with that desired broken link.
Time to reach
While there is no “secret formula” for good reach, there is definitely a difference between “good” reach and “bad” reach.
An example of a good email disclosure would be something short and direct, bluntly.
- Does your email have grammatical or spelling errors?
- Is it written in a friendly but professional way?
- Flattery can be nice, but most site owners can see through their superficial attempts to get a link.
To continue talking about how much you love your site when you have not clicked completely means one thing: it goes directly to junk mail or to the trash folder. And we do not want that!
Blake Akers of Webology wrote an article explaining his broken link technique and the email he used to reach it:
Keep in mind that your email is short and to the point, there is no useless flatterer. And he has written an email that is free of grammar and spelling errors that often accompany reach emails.
We know that the goal is to have a website owner link to your site. Do you really think they’re going to respond to an email full of spelling and grammar problems? They have no interest in linking to a fraudulent website. The goal is to add something relevant and useful. An article full of garbage that has no relevance does not add anything to the site. If winning a link is important to you, you will work to make sure that you write professionally and with care.
The end resulted
Attaining a link on an authorized site is powerful because of the linking authority that is channeling to your site. However, it will take Google several months to track older publications. So the results of your broken link building efforts may take a while to arrive. As with many other digital marketing practices, patience is the key. But in the meantime, keep creating links because it will reach you.
If you are interested in the exact results of a Broken Link Building Campaign, check out Ben Jackson’s case study at Moz.com.
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