The following is composed of 3 articles of “Monday tips”, each of which speaks of 4 useful tools and resources around a specific area of your business. Today, the topics are:
- Monitoring tools for social networks
- Digital marketing tools
- Generation of LinkedIn leads
Track your brand online with these 4 social monitoring tools
1) Professional information with a small budget – Trackur
Gather important analysis for your brand quickly and easily with an easy-to-follow board. The Trackur tool, available on a computer or smart device, includes easy-to-use features such as Excel reports from your social networks, in-depth analysis of influencer conversations, news and blog monitoring, and more. You can start with this service in a free 10-day trial without a credit card to prove it.
2) Stay ahead of the competition – Hoosuite Insights
Whether you are a public relations firm, marketing specialist or social media manager, Hootsuite Insights offers brand and industry analysis, metrics for your “likes” and followers, demographic analysis and measurement of social networks in real time, all from One place. Get a better understanding of conversations to measure social feeling. Use this tool to stay in touch with your community and to stay one step ahead of others in your niche.
3) Listening to robust social networks – Cision
Identify the right influencers and make an impact on your audience. Cision is a powerful online software that allows you to discover useful information about your social accounts with accurate data analysis and monitoring of customer commitment. This will allow your brand to produce high quality results and connect with leaders in your industry.
4) Keep track of social conversations as they occur – Nuvi
Give flavor to your social networks and participate better with your community. Use Nuvi to monitor the content of your niche, as well as all major social networks in real time. The software not only includes the analysis of keywords, but also social groups and themes of fans and influential people. This tool is a powerful resource for monitoring social networks and reporting data.
4 Main digital marketing tools
1) Amplify your social media marketing – Oktopost
Track your potential customers and improve your understanding of your target market. With Oktopost you can program your content in advance on social networks like Facebook, Twitter and Google Plus. Features include lead attribution, social interaction, audience analysis, content analysis and data portability. You can test your software online by requesting a live demonstration to see it in action.
2) All in one CRM and marketing combined – Hatchbuck
If you are looking for better construction and relationship measurement, and more, you will love this software. Hatchbuck helps you manage your contacts and customers with a simple CRM interface so you know when a potential customer is preparing to make a purchase. Create drip campaigns with automatic responses for your emails that are professional and timely. The integration includes Eventbrite, SurveyMonkey, Unbounce and more.
3) Best PPC and SEO marketing – Topvisor
Research keyword trends and analyze your website, all from one place. Topvisor helps you to verify all the major search engines to discover how your business is ranking. Get ideas for the keywords of your content along with the key metrics to find the most valuable search terms. Backups and storage in the cloud are included so you never lose your research.
4) Track and analyze the competition – Crayon
If you want to get a full description of what others are doing in your industry, then this resource will provide it. Crayon includes tracking more than 100 types of data from more than 7 million sources with intelligence updates organized in an easy to understand format. Get extensive marketing knowledge that will help you improve your sales, teams and campaigns.
Find more perspectives on LinkedIn with these 4 tools
1) Become a lead magnet – eLink Pro
Take advantage of its network for a better generation of opportunities and sales. eLink Pro is an online marketing software that will help your company find thousands of potential customers on LinkedIn and Twitter. Attract new visitors to your profile and website and get information on who is connecting with you. A free trial version is available through Google Chrome without the need for a credit card.
2) Combine LinkedIn with your Salesforce account – Ebsta for Salesforce
If you want to reach more potential customers on LinkedIn without having to resort to another software or platform, you’ll love this simple Chrome extension. Ebsta for Salesforce includes integration with your profile and with Gmail so you can locate new prospects and import them directly into your Salesforce account. This is a great way to build your leads daily without spending a lot of money on expensive sales systems.
3) Get valuable information – Oracle Eloqua
Take advantage of the Oracle sales tool and the LinkedIn Sales Navigator tool from one place. With Oracle Eloqua, you can access over 546 million members and transform them into rich content profiles where you can track activities from a variety of social channels. This will help your company find the right potential customers with better communication and more sales.
4) Feed your prospects – Leadfeeder
Would you like to put your LinkedIn leads in one place? Leadfeeder is a robust tool that not only lets you know who is visiting your website, but also gives you more details about your target market. Get more information about each person, such as company information, job title, contact information and more. The software works directly with Google Analytics as an all-in-one CRM tool.
I hope you like this article and have learned something new. Click Like, comment and share our articles if you really appreciate my work.
If you have any questions about this article, do not hesitate to ask me in the comments box below