Google AdSense is, by far, one of the best advertising programs on the planet. Despite the many alternatives, none has consistently outperformed AdSense in terms of innovation, ease of use and overall experience.
On February 21, 2018, the AdSense team launched Google Auto ads for everyone. This is one of the biggest innovations of the AdSense team in recent times. In fact, automatic ads are expected to change the way you’ve been using AdSense all this time.
One of the biggest concerns of most AdSense publishers is the placement of ads, the optimization of ads and the maintenance of a pleasant user experience.
Google Auto ads use artificial intelligence to automatically manage ad placements and ad optimization for publishers. However, as an editor, you can manage:
- Global settings: what ads should be shown
- Domain-based configuration: set which ads should be shown in a specific domain or subdomain
- Directory settings: set the type of ads that will be shown in the particular directory. For example, on paging or file pages, you may not want to show matching content ads, and you can configure it from the AdSense settings panel. This feature is called advanced URL configuration. You can read more about this here.
- So far, we have received mixed comments from users about car ads. However, I am optimistic about the future of AdSense automatic ads, since it will eliminate the pain of ad optimization and a blogger can focus on creating content while AdSense takes care of everything else. Google AdSense was always a plug and play ad program, but now it’s completely automatic. Thanks to artificial intelligence
Important things to know about AdSense Auto ads
Automatic ads are not going to be a problem for anyone who has used Google AdSense. However, before you start setting up automatic announcements, here are some things you should know. This will also answer your questions before you begin to integrate it.
- If you already have AdSense ads on your blog, you can choose not to delete them. Automatic AdSense ads will automatically detect those ads and place more ads accordingly.
- Are you already using Anchor or Vignette ads? Automatic ads include anchor and bullet ads and many more additional formats such as text and display ads, content and feed ads. Keep in mind that all users who use page-level ads will be automatically migrated to automatic ads without the need to add a code to their page. However, logging in to your AdSense account and setting up global automatic ad settings for the first time is a good idea.
How to Enable Google AdSense Auto ads (Complete Guide)
If you want to learn by watching a video, at the end of this tutorial you will find a detailed guide to Google AdSense Auto ads. Here is a quick tour of the steps:
- Login to your Google AdSense account
- Go to my Ads > Auto Ads
- Click on ‘Setup Auto Ads’
- Configure your Global settings
- ‘Enabling ‘automatically get new formats at the bottom.
- Click on Save.
- Now place the ad codes on every page of your blog / website. I use the Google Tag Manager for it.
- You can use any technique suitable for you. If you’re already using page-level ads, you do not need to do anything.
- You can always check the performance of Google Auto ads by going to My ads> Automatic ads and clicking on Statistics.
In general, it will be exciting to see how Google Auto ads work in the future. So far, we are receiving mixed reviews. A user complained about seven ads in one of his articles!
But as I said before, over time this would be something that everyone would adapt to, and since it uses machine learning (artificial intelligence), it will only improve over time..
Let us know your experience with automatic AdSense ads. Have you already implemented it? If not, when do you plan to implement it? Feel free to ask questions and share your experience.