Many industries have been transformed overnight by recent advances in technology, and the B2B industry has also been affected. What new developments have affected the B2B order systems most?
Technological advances have transformed many industries almost overnight, including B2B sales. In fact, investment in new technology is so popular that 70% of companies declare that they plan to increase technology spending in 2018. If your company does not stay current, it could fall behind its competitors.
Let’s look at some of the new technologies that have the biggest impact on B2B ordering systems.
1. Advance of B2B order systems based on the cloud.
One of the main advances with B2B ordering systems is that they are now predominantly hosted in the cloud, rather than on-site software systems.
What benefits has that brought ?
It is much cheaper to have a host in the cloud, since you have the option to pay on the fly. New updates and software versions are automatically uploaded, usually at no additional cost, and there is an easy entry for software vendors, so there are many more software options available.
Implementation is quick and simple without a long wait time, and there is the additional advantage of scalability, so your software licenses can grow as your company does.
2. Mobility for all.
Another big change in the B2B world is the large increase in the number of buyers using mobile devices for commercial purposes. 48% of B2B buyers use smartphones to start their shopping search. This makes use of the ubiquity of high-performance devices, which are actually computers, in everyone’s hands.
For sales representatives in the field, mobility is key. With affordable, lightweight, easy-to-use and powerful devices, and built-in features such as GPS, cameras and a call recorder, there’s nothing you can not do while on the field.
3. The integration of ERP offers complete automation
Most good B2B ordering systems offer ERP integration that is easy to implement or immediate through a plug-in.
The integration with their back-office platforms has greatly improved the B2B order systems.
Buyers can see stock availability in real time at the time of order. Orders are synchronized directly with the processing and shipping, and finally provide tracking information for the B2B client.
4. The positive impact of collecting and analyzing data.
The new technology has provided a large amount of customer and sales data. Analyzing it correctly can make a big improvement in your B2B selling process.
More than 40% of sales representatives say that prospecting is the hardest part of their job. It can take hours of labor to get new leads for B2B companies and find the contact information you need. But the latest B2B ordering systems provide tools to analyze suitable prospects and existing customers to help with customer acquisition and retention.
The sales representatives are busy people who juggle many balls in the air at the same time. But since technology has vastly improved B2B ordering systems, they are much better equipped to do their job.
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