To be successful with your website and social networks, your company needs to offer great narrative content that connects with your audience to establish a trustworthy and authorized online brand.
This is the key to selling your product or service. If that is not happening, then the missing link is inside the message to your target audience. When writing a new copy, ask yourself these key questions first:
- What is the most urgent need for my potential clients?
- How can my company better answer your questions and meet your needs?
- Am I appealing to the right demographic?
- Is what I offer authentic with the support of testimonials and recommendations from influencers?
People want to know more about the human side of your brand. The power of stories certainly provides more information about a product or service. But it also increases the chances that your buyers want to make a purchase.
According to a Hubspot report, the right images will capture the attention of your audience whenever it is interesting or compelling. If these criteria are met, the images will greatly increase the chances that their content will be shared.
Your ability to connect with your prospects directly affects your purchase decision. A faithful follower comes from how well he connects with his audience. People will follow a brand that is authentic and reliable, and understand their problems with the will to help them immediately.
Take a moment to reevaluate your current strategy and ask yourself if your marketing approach only sells them. Are there elements of your content that offer useful value for your community to get to know you personally?
People decide to largely buy from a business based on how they feel about you. It may be surprising to some, that it is even more important than ratings or reviews. That sense of connection is key. And the attractive content that appeals to the emotions of your audience will reach you more. One of the ways to do this effectively is through surveys, which are especially popular on Twitter:
You can also include a human element by infusing some personality into your content marketing. Video is one of the best ways to achieve this, such as Google’s search promotion titled Reunion:
The moment a potential client says “that sounds like me too”, it is the moment when they connect with you. That is when they have decided that you are the right business for them to work.
Allow your brand, through your website and other online accounts, to open and be more transparent in a unique way for your company.
Here are some ways you can create your own message:
1 – Take your content to a higher level
Through careful market research and educating yourself with other niche blogs, you can change your blog from dull to attractive. For example, a powerful beginning that appeals to the emotions of the viewer will attract them to a video. And the configuration of the main point or problem should continue as if you were writing a short story or a movie. Your conclusion should solve the problem and show your audience how your brand can meet your needs.
2 – Create a desire to know more
Enlisting your message should generate interest in subscribing to obtain more information or better, to make a purchase. Cross-promote your content through multiple channels to invite people to follow your brand with valuable offers and exclusive incentives.
3 – It’s not about the sales argument
The sales page is the final point of reference after nurturing your audience. This is where you will have the opportunity to learn more about what you have to offer them. But all this starts with an interesting and compelling content that includes verifiable facts along with a creative scope. Discover what other brands are doing that is similar to your message and make your message unique.
A successful storytelling strategy for your brand is one that represents your business but also one that attracts an interested audience. Brainstorm ways you can create different types of stories based on what you can provide, and bring something new and tempting to your community in which you want to invest.