Struggling with little traffic on your blog ?. Improve your WordPress blog Internal link structure
aisasafdar.com gets more than many page views per month and 80% of our traffic is organic. It would not have been possible without high quality content and technically sound SEO. Today, you will learn about an important SEO factor that will help you improve your overall SEO score and, therefore, your organic ranking.
Internal links are one of the most ignored factors by webmasters and those who hire writers for content.
What is the internal linkage in SEO?
Links from a blog post or from one page to another within the same domain are called internal links. Internal links help search engines track pages effectively. More than that, it helps to pass the link juice from one page to another.
Let’s understand with an example:
Suppose you have a web page that received approximately 10 high-quality backlinks from other domains. Now that page is already ranked higher in the SERP and what you can do here is link other pages of your websites from that high-ranking page and thus pass the link to other pages that are not yet strong in terms of backlinks.
To build an authoritative website, you must ensure that all the pages of your blogs are interrelated and this is where the internal link technique comes into play.
A good example of the strong structure of internal links is Wikipedia and we all know how well Wikipedia is classified in the search engine.
Now, since you have an idea of what internal linking is, it’s time to learn some advanced tips and tricks to make this technique correct.
How to start internal links
The general rule of internal links is that the pages must be contextually relevant. Whenever possible, take advantage of the internal links of the anchor text.
- Related publications after publications, and
- Popular publications in the sidebar …
are some of the easiest ways to add internal links to a web page. In the WordPress ecosystem, you can use WordPress plugins for fast internal linking. Here is a guide on it that is a good starting point for you. You should check Wikipedia and add 7 to 10 internal links in a 1200 word article. There is no limit to internal links, as long as they are contextually relevant and useful for users.
I usually add internal links while writing a content or when I review it. If you have an editor in your organization, you must train it to add the internal links while editing the content.
Recently, I changed Yoast SEO for free to the paid version and has a very nice feature called “Yoast internal linking” that recommends the relevant article that one could use to add within the article.
If you plan to add internal links to a blog with more than 200 blog posts, this add-on will save you a lot of time. I have already discussed this feature in detail previously and you can read it here.
But what about the old publications ?
How are pages that have low inbound links or pages where insufficient internal links have been added? In the next section, you will learn how to identify such pages. Once you do, you can start editing them.
Find pages with internal inbound or outbound low links
Low inbound links
The best way to start improving your internal link is by identifying the pages that have the least amount of internal links. Each page must have at least 1-2 internal links (referred to from other pages). For this, we will take help from the site audit function of the SEMRUSH tool. I have talked about SEMRUSH a couple of times in my previous articles and this is the SEO suite that I have been using for many years. If you are using SEMRUSH, use its function to search for pages with low inbound links or you can read the next section where I have shared how you can do the same using the Yoast SEO WordPress plugin.
- Add your site to the site audit feature of SEMRUSH Dashboard
- Run a full site audit (the trial version also allows you to do that)
Click on the problems and in Notices you will see the option that says “X pages with only one or fewer incoming internal links”.
Once you click on it, you will find the list of pages that need your attention.
While using the SEMRUSH problem function, try some other things:
Okay, now we move on to other parts of this puzzle and identify pages from where you can start giving more internal links.
How to identify pages with the low number of outbound internal links
For this, we will use Yoast SEO pro version. Yoast SEO Pro can also allow you to identify pages with low-entry internal links (I discovered this when writing this section).
From the Yoast section> Tools, enable the function of the text link counter and go to the editing section of publications within the board where all the publications of your blog are listed.
Here you will see two new columns that show the number of outbound internal links and the number of internal links coming into the publication. (See the screenshot below for a better understanding)
For WordPress blogs, you can quickly identify the problem with the Yoast SEO premium version. All other websites that are not based on WordPress or BlogSpot must use SEMRUSH to find those pages.
Once you have identified such publications, the low number of inbound internal links or outbound internal links, half of your work is done. From now on, you should start focusing on updating the publications to improve the general link structure of your blog.
I hope you like this article and have learned something new. Click Like, comment and share our articles if you really appreciate my work.
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