What is the secret to obtaining authority links?
It is not an easy question to answer.
But you probably know other people who can generate backlinks for almost everything they post.
How they did it? Do you know any secret of link building that you do not have?
Actually, yes, they do!
It can happen behind the scenes, but some people know how to get backlinks with ease.
I’m one of those people 🙂
And today I’m going to show you one of my favorite SEO strategies of all time: the Gulographic Method.
What makes people link to other sites?
As someone who has sent thousands of link request emails, I can tell you that there is a simple link creation formula that always works:
Great content + Targeted scope + Added value = Links
The first two parts of my little formula are pretty simple: post excellent material and put it in front of the right people.
And that’s what most people do: they send emails to hundreds of people, hoping that SOMEBODY will send them a link.
Sure, you can get some backlinks that way …
… but you can easily double or triple your conversion rate by adding some value to the mix.
Building links with Guestographics: a mini case study
Adding value is what the Gulographic Method is about.
What is it?
It’s a link building technique that uses infographics in a new way.
Instead of publishing an infographic and begging other people to share it, it attracts them to publish it on your site …
… with a small bribe.
To show you how well this works, let me show you the results after using this technique with my SEO infographic on the page.
First, here is the massive increase in the reference domains that point to that page:
And organic search traffic to that page increased 175.59% compared to the previous month:
The page bounces between the 2nd and 3rd place of the keyword, on the SEO page:
In summary, it works.
How to get backlinks using Guestographics: 5 simple steps
The Gulographic Method could not be easier.
Here are the five steps:
Step 1: Publish an infographic on your site
Step 2: look for sites that write about the subject of your infographic
Step 3: show your infographics
Step 4: Offer them unique content (“the bribe”)
Step 5: Get your contextual backlinks
Let me show you each step in more detail …
Step 1: publish an impressive infographic
There is no shortcut here:
If you want people to share your infographic, it has to be good.
Fortunately, you do not need a 6-figure marketing budget. In fact, my SEO infographic on the page only cost me $ 250.
Yes, the design is REALLY important.
But design is only ONE part of the success of an infographic.
So, what does it really matter?
Actually, my next superior SEO training course will teach you how to run an infographic marketing campaign from scratch.
But I’ll show you some of the important points here for you to start.
1. A “recently relevant” issue
You must choose a theme that is what I like to call: “Newly relevant”.
Let me explain …
In my case, I noticed that people published articles about SEO on the page every week … but they repeated the same advice from 2003.
That told me there was a lot of demand for the subject … but not an updated content to satisfy that demand.
When a new social network explodes, someone quickly removes an infographic from that network.
I discovered that these infographics ALWAYS receive a wave of social actions, reference traffic and backlinks.
This is one of the first infographics on Pinterest:
It is not a bad design. But it is not surprising either.
Now look at the link profile of the page that published it:
How could this be?
The authors of this infographic took a topic that attracts a lot of attention (social networks), but added a new twist (a new network of social networks).
And bingo! 173 reference domains.
2. Great information (but not too much)
You can see an infographic as a visual blog post: the better the content, the better it will work.
So be sure to be VERY selective about what it includes.
Neil Patel, who has published more than 75 infographics, recommends that the infographic does not have more than 7-10 data points.
This may not seem like much (because it is not).
And that’s the point: an infographic with 50 bits of data is hard to digest.
But a very focused infographic that covers the most important information is really easy to remember.
And “easy to remember” means that it is more likely to be shared and linked.
You can easily find infographic data in Visual.ly. Just look for infographics that have already covered your topic:
And order by views or favorites:
And see if there is any infographic idea you can use:
(Obviously you should quote the infographics that you use in the font area of your infographic)
You can do the same using Pinterest:
3. Logical design
Not to turn this publication into a 101 graphic design class, but there is a BIG difference between design and Layout.
And I see that many large infographics fail because they focus too much on design.
Here is the difference:
Design: how you organize and present the information (“the wireframe”).
Layout: how the information looks
Make sure your design:
- It has the best content on the top
- It has a lot of empty space (easier to read)
- Organize the information as a “story” (above = Pinterest is really popular !, Below = how to get traffic from it)
Step 2: Simple (but effective) link prospection
Now that you have your infographic published on your site, it’s time to find your link goals.
With my infographic, I was looking for sites that had already published SEO content on the page.
To find them, I just searched Google for things like “on the SEO page,” “on the seo tips page,” and anything else suggested by Google Suggest:
Another example: if you had a site about gluten-free cooking, you could look for things like “gluten-free baking,” “gluten-free recipes,” etc.
Step 3: show your infographics
When I found a site in the results that looked promising, I sent them this email (yes, this is the actual email I sent).
Here’s why this script worked very well for me:
Custom: includes your name and the name of the site
Short: less than 90 words
Soft sale: just ask if you want to see the infographic
Step 4: Bribe your prospects with free content
This is where things get very interesting …
When most people launch an infographic, they kneel and beg.
Remember: When you make a reach via email, you need to add value to that person’s site.
And begging does not count 🙂
With the Guestographic Method, you are offering a “mini guest publication” to match the infographic.
In this way, you are providing value three times:
- Showing them a good infographic on a topic that interests them
- Allowing them to share that content with their audience, who is also interested in that topic
- Giving them free content to complement the infographic
Here is the email I sent to the people who responded to my first message:
When they said “safe” again, I wrote a first class introduction of 250-300 words adapted to your site.
Step 5: Get your contextual links
You may have heard that Google can devalue the backlinks from the infographic.
But if you read the interview, you will notice that they referred to “inserted links”, like this one:
These links appear automatically when someone incorporates an infographic on your site. These are the same types of semiautomatic links that Google does not like.
The best thing about the Gulographic Method is that you get backlinks surrounded by relevant content …
… not an embedded link buried at the bottom of a page.
Here is an example of a contextual link from a Guestographic that I recently published:
That contextual link is MUCH more powerful than an insert link.
Oh, before I forgot …
I hope you see the full potential of Guestographics: a scalable way to get backlinks to your site.
If you enjoyed this guide, I recommend you download the free checklist I made.
The checklist will show you how to execute this strategy easily. And it includes two bonus strategies that are not found in this publication.
Click on the box below to get instant access to the checklist:
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