You know something has gone from the first users to the mainstream when you hear your parents screaming (because they can not use a smartphone in a normal voice), “Hey Siri” (or Alexa or Cortana). It is a clear indicator that voice search is increasing in use.
Did you know that 20% of all mobile searches are conducted by voice?
It’s time to make sure your company is ready for this trend.
Long tail searches are where you are
Let’s say you’re out to get Italian food with your boo and you start talking about how you’ve dreamed of going directly to the source and wanting to eat Italian food in Italy (where they simply call it food).
When you start talking about the itinerary of your dreams, you take out your smartphone and ask Siri, Alexa or Cortana to look for offers of flights to Rome while you continue to drink something from Barolo. Even before the cannolis arrive at the table to finish your meal, you realize that your dream may be a reality and that you have returned to Siri (or Alexa or Cortana) to ask “her” to book a room for you. hotel.
However, it is more than a simple scenario to imagine. It is an important reminder that people will interact with voice search the same way they would talk to a loved one.
Keywords are not going anywhere, but conversational conversations will become more important. Instead of limiting yourself to a keyword of abbreviation such as “Samsung Galaxy S9”, you may want to think about how a potential customer can ask a question related to your products or services. Something like, “Will I have to take out a mortgage to buy the Samsung Galaxy S9?”
The importance of long tail keywords is nothing new. When it comes to defeating your competition, you can consider it a secret weapon. Leave them in their wake by increasing their long-tail keyword game in a way that is based on how we talk.
If you can make a long list of questions, a potential customer could ask about a specific keyword, and factor them into the content of your site, you will be more successful. We talk with long tail keywords to each other, and increasingly, it is becoming how we search online.
Try to classify in highlighted fragments
While you will not find them in all search results, almost 30% of the 1.5 million searches evaluated by Google contain a prominent snippet.
Since the highlighted fragments are displayed at the top of the search engine results pages (SERP), they are a crucial factor in your SEO. As the use of voice search increases, the highlighted fragments will increase in importance.
Consider this: if you ask Siri a question (or Alexa or Cortana), you will read the result of the superior search. If there is a highlighted fragment, that is what the personal assistant on your phone will read to you.
The key to classifying with the highlighted fragments is to provide detailed answers to the questions that your potential (or current) clients are already asking about their products or services.
Here are some examples:
- How should I balance the orientation of short and long tail keywords?
- How can I find the right SEO expert for my business?
- There are no prominent fragments where I used to cut my hair?
Your potential customers may be using those long-tail key phrases in voice searches on their mobile devices. (OK, maybe that last one is just me!) It’s up to you to answer those questions using conversational long tail keywords. Do not forget, it must be a quality content that generates value for the individual. If you can achieve this, you will have a much better chance to rank with a highlighted fragment.
To have the best chance of classifying in the highlighted fragments, you must use the long tail key phrase near the start of your content, in the URL and the title.
Use longer titles and descriptions
Google has recently expanded the width of search results, which probably anticipates greater use of voice search.
Before, the lengths of the titles were limited to only 60 characters. The length of the description was in 80 characters. Now, Google has expanded to 70 for the title and 100 characters per line for its description.
Now you have a little more room for long tail keywords to place in your meta descriptions and title tags. Put it to use, since we are already giving you clues about the expected increase in voice search.
Think Local … Search results
Let’s say that your dog is getting a little sick and is not ready for another battle in the shower that leaves you soaking wet. You can search on Google to find a nearby hairdresser. Never again bathe your dog! It’s that simple for a tired dog owner. But is it making it so simple for a potential client to find it?
Take advantage of the conversational search for long-tail keywords by considering the questions based on the location a potential customer might ask.
Here are some examples:
- Canine hairdressers in Seattle
- Childcare Doggy in New Orleans
- Where is the nearest dog park?
Do not forget that it is essential that you write exactly how you speak and must include both the wording of the phrases that your potential customers might be looking for and their location.
Unless you have a crystal ball, it can be difficult to know exactly what new customers might be looking for with voice search. That is why the creation of a section of frequently asked questions is useful. This is an easy way to cover a lot of conversational long tail keywords, while creating content that your future customers will search for. By using this strategy, you improve your chances in the search ranking for long tail keywords and even improve your semantic core.
Recognize the user’s intention
This fact can make conspiracy theorists reveal their foil hats: Google really considers the intent when it comes to a person’s search queries.
Look beyond what the individual is asking and try to discover why they are asking. Then, you can build your content strategy around it. This will make it more likely that Google will consider you an authority for the benefit of your search ranking. If you can achieve this, it will help potential customers find your site, even when they do not search for the exact key phrase. Do not forget that your content must deliver value and still be related to the phrase.
If you get an understanding of the potential client’s search queries and why they are asking those questions, you will be on the path to success when it comes to voice search.
This understanding of the user’s intention and voice search will help you generate quality content rich in keywords and of great value.
One way to help you understand the user’s intention is to carefully examine the related search section in the results of a given question. This will help you get to know the people who ask those questions and what they are looking for.
The main objective of Google is to give each user the most relevant search results possible. SEO is still essential, but getting an understanding of the Google user is even more.
Create a Google My Business account
When looking for a SEO advantage, it can be useful to use “near me” in your content. Think about it. That’s the way prospective clients will look for.
Something like, “What is the best Indian food near me?” Or “car wash near here.”
If you have set up Google My Business for your business, it will increase your chances of appearing at the top of “near” searches.
Remember, you are not the only business looking for the top of the search results “near me”. However, location is a factor for searches on mobile devices. Including your business on Google My Business will help you get to the top.
It will not take long for you to list your company’s website on Google My Business. Do not forget that Google is not the only search engine. You may also want to think about Bing Places For Business or other directories.
Looking to the future
It may sound contradictory, but as Google evolves, it seems to be moving from the search in favor of making it easier for users to find exactly what they are looking for.
Facebook can thank (or blame) for this. Its great influence on web traffic has forced Google to adapt.
We know that Google is using AI more and more. Because voice search can help the user find the best possible answers to their questions, it could be an important factor in AI.
Add that with the simple truth that there is an increasing amount of sales taking place on a mobile device, it is clear that the importance of voice search will only increase. Now is the time to do something about it.
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