There are a lot of conversion opportunities that most websites and applications do not fully exploit. Opportunities that are there, in their pages, but have not yet recognized them.
This article will help you find some areas of your application or website that can dramatically increase conversions … with a little help from you. So read and see how your ideas clock starts with a lot of new things that you would like to try at the first break.
1. Be careful with lost CTA opportunities
So, what is your CTA? “Add to Cart”? “Buy now”?
Well, that’s not all there is to the CTAs. The truth is that every page of your website is there for a reason. However, most websites do not actively seek to fulfill the purpose of each page. Maybe you are answering a question or giving away valuable information for free. Whatever you are doing, if there is a page that is receiving sound traffic, it deserves to have a relevant CTA itself.
Therefore, carefully observe your analysis to see which pages of your website are receiving the most traffic.
Do you have a particularly popular blog post that continues to attract visitors? Do not simply count on visitors to explore your website after reading the blog post. Impulse them into action with a personalized call to action.
Does the publication of the blog try to choose the best travel team for snowy adventures? Do not forget to add a striking and prominent CTA in that blog post that says something like ‘Find the perfect snow team for you’. You can use some help from the Neil Patel guide to create the best CTAs here.
The idea is to maximize conversions by taking advantage of the pages on your website that are actually receiving traffic, instead of waiting for users to access CTA pages on their own.
2. Always have exclusive homepages for campaigns
If you launched a new campaign asking users to sign up for a free limited-time trial of their new product, would they send traffic to the home page of their website and expect them to search for the offer, or send them to a page? of special destination? created just for that offer?
The home page of your website is designed to attract organic search traffic and make it move to the funnel. A campaign home page is created to give your visitors one-click access to your new marketing campaign.
If a visitor saw your ad offering a discount or a free trial, expect to see more details when you click on the ad. Seeing your home page at this point will be a massive detour. In addition, Google rewards PPC campaigns that are created in a personalized way to minimize the cost per click. So bonus points there!
3. Users clicking on Can not click on? Watch out.
If you’re a marketing expert who understands user behavior, you’re probably obsessed with heat maps. I know who I am. Heat maps can sometimes reveal some truly amazing details or anomalies in user behavior, if you know what to look for.
If there are certain areas on your pages that are touched too often, but are actually elements that can not be clicked and do nothing, you have the opportunity to hide here. Clearly, there is something that users expect when they click there, and also clearly, they receive nothing.
By discovering what users can expect, you can discover gaps in the user experience and try to provide what you want. Maybe they want to save the search to see it later. Maybe they want to share the image of the product but they can not. Carefully analyze what it is that your users seek but can not find. Giving them exactly what they want will surely increase the likelihood that they will buy.
In fact, I could use the unrequited clicks as an opportunity to make an overlay and ask the user something like ‘I’m sorry, what were you looking for here?’ Or ‘What do you think would happen by clicking here?’
Here are some easy-to-answer and large options, and it has a quick and specific feedback mechanism that will help you give users what they want.
4. Use directed overlays
I’m sure you have some overlays on your website, but I could give them more power and use them as a powerful conversion tool.
So, what are superpositions? Some would confuse them with pop-up windows, but in reality they are quite different. Pop-ups are a kryptonite user experience. All the users hate them. Essentially, pop-ups are fraudulent things that open in a new window. They are hated by Google and blocked automatically by most browsers.
Overlays, on the other hand, appear in your existing window, giving you information about a new feature or promotion. They allow you to do something like enter your email address and sign up, or answer a question, without interrupting your experience.
However, in behavioral use, the term ‘overlays’ is used interchangeably with ‘pop-up windows’.
There is a thin line between a superposition made wisely that invokes action and a spooky announcement that interrupts the experience. When used creatively and intuitively, overlays can be a fantastic way to drive conversion. Here are some examples:
Draws attention to functions that are overlooked
After studying some heat maps and user sessions, if you feel that some features of your application or website do not get enough traffic, you can use pop-up overlays to draw attention to those features. A simple overlay that says “Did you know that we now have a new xyz function? Learn more” could do the trick “.
Improve video conversions
The CTAs that you have at the end of a video are great. The only problem is that most people do not wait so long and leave the video before the CTA appears. As an alternative, you can configure your videos so that an overlap with the CTA appears whenever the user stops the video or tries to exit it. You will need some coding, but it could significantly increase video conversions.
Customize the user experience for different users
This might require a little more work, but if your audience is composed of several user groups, you can design some different UX streams for different user segments.
Let’s say you have an educational application. Its users are students of the school, as well as professionals who work to obtain advanced degrees. Then, when a user starts using their application or website, they can start with an overlay by asking a simple question like “Are you …?” With options like “High school student” and “Professional work”. In this way, you can provide a unique UX stream for each, so that you receive a highly personalized experience and need to navigate only the relevant content.
5. Stuck in a 404 error? There is an opportunity there
404 errors are not your fault. But it could still be on the receiving end of the user’s frustration … unless he can turn it around.
Instead of losing your client due to a 404 error, you can be creative with your 404 pages and not only keep the user but also delight and increase your chances of conversion. The idea is to give users a place to go from there. Most 404 pages are an arid wasteland with no way out. You could make yours a crossroads, with all the roads that lead to a possible conversion.
First, use a smart copy to mitigate user frustration and put them at ease. You can take some tips of these delicious here and these fun here. Then, you should give them options of what to do next.
- Help them return to a relevant page
- Offer suggested pages based on your browsing history
- Present your latest products or a custom collection
Make the most of this opportunity, and you could be on your way to a conversion.
Increasing conversions do not always need large campaigns or discounts and offers. There are many optimization opportunities that are often overlooked, which if used, can make a difference. With the above ideas, you can make sure that no part of your UX goes unnoticed or leaves your conversion potential untapped. Choose your favorite, give it a try and share your experiences with us.
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