The ugly truth is that most small businesses really urgently need a complete overhaul of the website design. However, how would you know if it’s time to redesign your website? Here are six simple signs that designing your website no longer helps your company attract new customers and increase your revenue.
Your website no longer works
If your website no longer does what it should, it’s time to make some changes. It can be as simple as simply redesigning a section of your website for small businesses. Whatever the case, you need those conversions, so at least start by opting for a quick fix. Then, be sure to try all the new web design elements you have included to make sure your website works better.
Their website is very slow
One of the strongest reasons to say goodbye to the design of your website is speed. If your website does not work properly, your brand and business will suffer, as customers will no longer perceive it as reliable. And, we’re not talking about minutes here … Studies have found that if your website takes more than three seconds to load, most Internet users will ask Google for a new recommendation. Needless to say, if this happens, your income will also decrease.
Fortunately, with the help of a redesign, you can decide what should stay and what should go. By critically observing your website, you can improve the upload speed again.
Your marketing plan has changed.
The strategies that your marketing team has devised will change from time to time. Whenever you have made changes to your marketing strategy, you will also have to make changes to your web design.
Perhaps the design of your company logo has changed? Well, if that is the case, the design of your website should also be updated to reflect this new address.
Your brand and website must operate side by side to achieve the best results. The design of a company’s website is a key element of your brand and, therefore, whenever changes are made to your marketing plan, the website must also be updated. It all comes down to a consistent brand. Without it, your business will remain unknown to potential customers.
You do not have a mobile website
According to the web design of the Sydney company, Magicdust, if you do not test how your website will look for users who visit your website through a mobile device, you run the risk of providing a second-class experience to a user. segment of the market that is getting bigger by the day.
Therefore, you must have a website design that has the ability to adapt to screens of all sizes. No user should have to approach only to find the information they are looking for! Not only could you lose business, but Google will also penalize your website if it is not compatible with mobile devices.
Your content is not that impressive.
No content marketing strategy will succeed if the target market has not been clearly identified and researched. To help you get to know your target market better, consider creating user personas that help you link with those to whom your products or services are directed. This is important, because without this knowledge you will not know what kind of content they will be interested in reading. Once you have made every effort to get to know your visitors and create content that is meaningful to them, make sure your web design really supports it.
It’s time for a new trend.
Who wants to be called old-fashioned? Well, your website is not different! Therefore, make sure that your business is also up to date with the changes that are taking place in the field of website design.
Simply by incorporating one of the latest web design trends, your website will look fresh and ready to welcome new customers. Just be sure to be able to somehow connect the trend to your current brand and marketing. Also, it is not necessary to say that the trend will not stay fresh forever, so be sure to keep your pulse on the changes so you can be ready to move on to a new trend when it’s time.
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